Plenty Mercantile - Campaign Poster Concept

Strategy Statement: Plenty Mercantile sells sustainable gifts and goods in order to strengthen our relationship with our planet and people.

Plenty Mercantile is a Edmond local store chain that sells refined, sustainable goods that deepen the community’s connection to nature. They sell lifestyle goods that range from hygiene products, to novelty items. Plenty Mercantile’s packaging is all recycled and valuably sourced, and they champion renewable energy and products that leave little carbon footprint.

I chose Plenty Mercantile as a suitable business to create a poster for, due to their dedication towards protecting our environment. Below are many iterative thumbnails I created until I got to my final design, shown to the right.