Univinyl - Foreign Music Record Store Concept

Univinyl, the result of combining “Universal” and “Vinyl”.

Univinyl is a concept record store that specializes in selling foreign music; music outside of the United States. I created this concept out of a love for foreign music. I found that not many stores carry foreign music and chose to create this concept as a way to provide a solution to this problem. This project allowed me to overcome many branding hurdles, and taught me much about logo designing. I have also created a brand standard document for this concept, which includes guidelines for the marketing and design of Univinyl’s brand.

Click the Brand Guidelines image to see full document.